Google improves Flash search and indexing

Google has enhanced its search engine's capacity to index Adobe's Flash files, which are very popular on the Web but tricky for search engine spiders.

Google's search engine can now index external content that a Flash file loads, such as text, HTML, XML or Flash content itself, the company said Friday.

The Google search engine will also tie the indexed Flash file to this externally loaded content and the documents from where it comes, Google said.

"This new capability improves search quality by allowing relevant content contained in external resources to appear in response to users' queries," wrote Google software engineer Janis Stipins in an official blog.

Friday's announcement is the latest in Google's multiyear effort to improve its indexing of Flash files and specifically builds on the announcement in June of last year that Google had developed a new algorithm for indexing textual content in Flash files.

At the time, Adobe also announced it was providing optimized Flash Player technology to Google and Yahoo to help with their ongoing efforts to better index Flash files.

Improvements to index Flash by Google, Yahoo and others benefit not only the search engines and their end users but also webmasters and designers, who have struggled to have the Flash portions of their sites indexed and made searchable.

http://www.pcworld.idg.com.au/article/308268/google_improves_flash_search_indexing

References:

Official Google Webmaster Central Blog: Flash indexing with external resource loading

Official Google Blog: Google learns to crawl Flash

Adobe - Adobe Press Room

Search Smackdown: Bing Vs. Google

That was fast. Irish programmer and SEO specialist Paul Savage has made this very basic web service, which lists all results for search queries on Google and Bing side by side so you can compare which one produces the best results for the keywords you enter on one single page. We've played around with it a bit and found that the tool proves that the user experience for both search engines really is very different:

- searching for 'Google'

Google will show news results about themselves first, and a link to their homepage later, which makes sense since people are probably already on there. The rest of the results consists of Google products and local versions of the search service. Noteworthy difference is the presence of a button that lets you drop down a widget displaying information about Google's stock without the need to leave the page.

Bing, on the other hand, provides a list of possible extended search queries on the left sidebar, and a list of useful direct links to Google services below the first result. It also lists 'similar' searches on the right sidebar (not visible in this screenshot) with alternative services - Bing being the first one they recommend. It also displays a box that you can use to jump to Google search, and it keeps track of your search history right on the page, unless you turn that feature off.

- searching for 'Linux'

Using Google, you get much better results for this query, period. Google lists at least five very relevant links (Kernel.org, Debian.org, RedHat.com, LinuxJournal.com and LI.org) that you will not find in the first 15 search results on Bing. No nifty sidebars, nor any amount of spot-on similar results will help Microsoft here.

http://www.washingtonpost.com/wp-dyn/content/article/2009/06/02/AR2009060200550.html

Microsoft revamps search engine, "Bing"

SEATTLE (Reuters) - Microsoft Corp is revamping its search engine to counter the dominance of Google Inc in the Web search and related advertising business.

The world's largest software company, which is still in talks with Yahoo Inc over a potential partnership, has long been determined to play a major role in the lucrative Web search market after watching upstart Google take a stranglehold.

Microsoft, which has been testing the search engine internally under the name Kumo for several months, plans to introduce the new service, re-christened "Bing," over the next few days, with a full launch next Wednesday. The service will be available at www.bing.com.

Advertising Age reported earlier this week that Microsoft was planning a $80 million to $100 million ad campaign to promote Bing. Microsoft declined to comment on the report.

"We'll have what I would call a big budget -- big enough that I had to gulp when I approved the budget," said Microsoft Chief Executive Steve Ballmer, who unveiled Bing at a technology conference in Carlsbad, California, run by the All Things Digital tech blog.

The Redmond, Washington-based firm has lots of ground to make up. Last month Google took 64.2 percent of U.S. Internet searches -- up half a percentage point from the month before -- handling 9.5 billion out of a total of 14.8 billion searches.

Yahoo was a distant second with 20.4 percent of searches and Microsoft third with 8.2 percent, both down slightly from the month before, according to data firm comScore.

Ballmer offered no quick turnaround in those numbers. "My timeframe is lots of years," he said at the conference. "I don't have a specific forecast, but this is lots of years."

The new name, Bing, is short, universal and can be "verbed-up," said Ballmer, a clear reference to the fact that 'to Google' has become the generic verb for searching the Internet for information.

http://www.reuters.com/article/businessNews/idUSTRE54Q0GE20090528?feedType=RSS&feedName=businessNews

Google challenged by new rival - WolframAlpha

A revolutionary new search engine that computes answers rather than pointing to websites will be launched officially today amid heated talk that it could challenge the might of Google.

WolframAlpha, named after Stephen Wolfram, the British-born computer scientist and inventor behind the project, takes a query and uses computational power to crunch through huge databases.

The service can compute the distance between two cities, the population of a country at a specific date and the position of the Space Shuttle at a given moment. The user does not have to search through links provided by the engine; the answer comes immediately and, if appropriate, is accompanied by charts or graphs. What it does that Google, at the moment, cannot do is provide answers to questions that have not been answered already.

The new service, available at wolframalpha.com, was previewed several months ago amid industry speculation that it could be a “Google killer”. Dr Wolfram, however, is at pains to point out that his brainchild is a “computational knowledge engine”, not a traditional search engine.

A physics prodigy who earned a PhD aged 20, Dr Wolfram, 49, founded Wolfram Research, in Illinois, which develops advanced software called Mathematica, used mainly by scientists. Mathematica has built up a number of databases and Wolfram Alpha is an attempt to bring them to a wider audience.

The service is free but the company plans to include advertising eventually and to offer paid versions with extra features. Dr Wolfram said that WolframAlpha was a “long-term project” and he hoped to broaden the databases that it uses.

Danny Sullivan, editor-in-chief of Search Engine Land, the website, said: “They're saying they're not trying to wipe out Google, but they feel they do the kinds of searches that Google doesn't handle. If you're trying to get facts, this might be a handy kind of encyclopedia for you.”

Last week Google previewed a new experimental service called Google Squared, which will automatically produce spreadsheets of information from search terms.

http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article6307744.ece