Google launches enhanced options

TECHNOLOGY: INTERNET GIANT Google this week revealed a host of new features of its online search which add a limited amount of intelligence to results rather than simply the standard list of text-based answers.

At its Mountain View headquarters in California, engineers showed enhanced features at an event called Google Searchology.

Udi Manber, Google’s vice president of search engineering, showed how simply putting a flight number into the search engine yields a link to real-time information on the flight’s progress; or how searching for “plumber” will present results relevant to the area you are searching from.

According to Mr Manber, the company has now cleared many of the practical hurdles that dogged search in its early days, such as how to store and access mind-bending volumes of digital information reliably.

“We’re now in a position where these problems are much easier for us, so we can concentrate on starting to understand,” Mr Manber said during the event.

With the new features, Google will pay closer attention to the way that users would like to view their information, offering more control over the type and flavour of search results.

There’s even a visual search option called Wonder Wheel that generates a kind of visual concept map, pointing to similar topics.

The Wonder Wheel and other search power tools can be found by clicking on the link that says “Show options” after executing a Google search.

With Google Squared, a service launching later this month, users can order up an instant spreadsheet on any topic – composed of neatly tabulated information Google plucks from across the web at light speed.

If you try a search for “small dogs”, for instance, Squared will pop out a grid organised by breed, including photos, descriptions and statistical data on each type of pooch.

“It’s a very, very hard computer science problem to try to take the unstructured web and build it into this type of structured information,” said Marissa Mayer, Google’s vice president of search products.

Attempting to impress its audience with a final search-related tool, Google showed off a new mobile phone application called Sky Map.

Using a smartphone’s global positioning system capability, as well as its compass and accelerometer, Sky Map can draw a real-time map of the stars so accurate that it knows exactly where users are standing – and even which direction they are facing.

John Taylor, a Google engineer who worked on the app, demonstrated by attempting to locate Ms Mayer’s star sign (Gemini). He rotated the phone gingerly until a red target circle on the screen showed it had locked on to the distant constellation.

http://www.irishtimes.com/newspaper/finance/2009/0515/1224246559604.html

Google wants to know if you are sick

Google is attempting to find out how much of a role Internet searches play in the self-diagnosis process.

The company plans later Wednesday to start rolling out a subtle question at the bottom of pages with search results for a few common ailments, such as "Did you search because you or someone you know may have an ear infection?" That question will only appear for a very small number of users who search for terms such as "ear infection," but it will help Google start to understand how many people are searching on such terms looking for treatment remedies or options as opposed to doing research, said Dr. Roni Ziegler, a product manage.

n a way, this is an extension of the work Google has done tracking the flu with Google Flu Trends. The company noticed that search activity related to the flu tends to rise about two weeks before a similar rise is reported to the Centers for Disease Control by doctors, but years of data on flu patterns validates those trends, Ziegler said. Similar data does not exist for more common health issues.

Google is not exactly sure what it wants to do with that data, or how much useful data will be produced by the experiment. Ultimately, however, everything at Google goes back into the search process, so it's possible that the data could be used to offer searchers more options, such as "Did you mean to search for treatment options for X?" at the top of the search page.

http://news.cnet.com/8301-17939_109-10240076-2.html

How to Protect your Privacy on Google

Concerned that Google knows too much about you? The company provides many ways to protect your privacy online -- you just need to find them. Here are six good ones.

1. Know your privacy rights: Use the Google Privacy Center. This site includes all of Google's privacy policies, as well as privacy best practices for each of its products and services. Although the "legalese" of privacy policies can be difficult to understand, Google's Privacy Channel offers a library of short YouTube videos with practical tips on protecting your data when using Google products and services. Try the "Google Search Privacy" and "Google Privacy Tips" series.

2. Protect your content on the services you use. Some content that Google stores for you, such as photos uploaded in Picasa Web Albums, are public by default. You can protect your privacy when you upload photos by choosing the appropriate checkbox.

Choices include "unlisted" (accessible only if you have the Web link, and not indexed by Web search engines) or private (viewable only by named users who must sign in).

Another example: You can take a Google Chat "off the record" if you don't want the instant messaging transcript stored.

In contrast, Google Latitude, which tracks your whereabouts by way of GPS-enabled cell phones, does not share your location data by default. You must authorize others to see it. Latitude stores your last known location, but not your history.

3. Turn off the suggestion feature in the Chrome browser. By default, Chrome retains a history of Web sites you've visited -- and the full text of those pages -- so it can try to guess which Web address you want as you type in the "Omnibox."

You can turn the feature off by going to "Under the Hood" under Options and unchecking the "Use a suggestion service" box. You can also select other privacy options, including surfing in Chrome's "incognito" mode.

4. Turn off Web History. You may have turned on the Web History option, also called Personalized Search, when you first created your Google account. If so, Google may be maintaining a "personalized" search history for your use.

Google does not use this data to target ads. It uses a separate search history, stored in Google's server logs and associated with a browser cookie, for that purpose. That data is "anonymized" after nine months. But your Web History is retained forever, unless you turn it off or delete the contents.

5. Opt out of interest-based ad serving. As of March 11, Google and third parties in its AdSense network are using not just contextual information (what you're searching for) but a history of previously viewed Web pages to serve up targeted advertising. The idea is to serve up ads that are more relevant to your interests.

You can remove interest categories Google has attributed to you or add others by visiting its Ad Preferences page. You can also opt out. To make the opt-out setting permanent, however, you'll need to install a plug-in for each browser you use. It's available for IE, Firefox, Chrome and Safari.

6. Add SSL to Gmail. You can encrypt e-mails you read and create in Gmail. Your log-in data is encrypted by default by SSL encryption, but SSL is turned off when you interact with your e-mail, because it can slow performance.

http://www.pcworld.com/businesscenter/article/164667/how_to_protect_your_privacy_on_google.html?loomia_ow=t0:s0:a41:g26:r13:c0.006691:b24437850

Google launches first TV ads

Chrome launched last September in a direct bid to lure users away from Microsoft’s Internet Explorer. Google has famously avoided traditional marketing routes in the past, however it is now desperate to promote Chrome.

Since the initial burst of publicity, Chrome has failed to provide serious competition to rival browsers, such as Internet Explorer or Mozilla’s Firefox.

 Chrome is used by just 1.4% of internet users compared to Microsoft’s Internet Explorer, used by 66% of users, according to Net Applications market share statistics. Mozilla’s Firefox comes in second place, as the browser choice of 22% of web users and Apple’s Safari program comes in third, with 8%.

On the official Google blog, the company explained that the video was originally made by a team from Google Japan as a YouTube clip, but had proved so effective, that it had decided to take it onto traditional TV.

“We designed a Google TV Ads campaign which we hope will raise awareness of our browser, and also help us better understand how television can supplement our other online media campaigns,” said Mike Steib, director, Google TV Ads.

The Google TV Ads system allows Google to act as a broker to sell advertising time on the US TV networks. By using its to book its own TV ad, it is thought the company is trying to promote the service – which has enjoyed limited success since launch two years ago.

http://www.telegraph.co.uk/scienceandtechnology/technology/google/5307663/Google-launches-first-TV-ads.html

Twitter like functionality could be added to search

While taking questions yesterday about alleged violation of anti-trust laws, Google execs including CEO Eric Schmidt reportedly told press that the company is, in the words of Reuters scribe Alexei Oreskovic, "looking at ... ways of integrating microblogging capabilities, such as those popularized by Twitter, into its search product."

That's news to us. Everything these days is about Twitter, though. Go to a party--talk about Twitter. Have a blog? Talk about Twitter. Use Twitter? Talk about Twitter. Apparently we can add to that: facing legal pressure over allegedly anti-competitive business practices? Talk about Twitter. There's absolutely no more information available about this - but below are three possible scenarios we can imagine for Google integrating microblogging into its search product.

The fact that Schmidt said what he did is just one reason to believe Google is going to do something with microblogging. There are several - most important is the fact that status sharing and activity streams are really useful, compelling and potentially valuable for both users and companies that dabble in them. Here's how it might go down.

Real Time Search

The most logical integration of microblogging and search would be microblogging search. Google already indexes Twitter messages, in some ways better than Twitter does. We can imagine "real time" being an option just like web, news, images and blogs on Google search. Here at ReadWriteWeb we use this tool to have that experience already. There is a whole lot that can be done with something like Twitter search if the user accounts tweeting the twits and twats are taken into account. Check out the nascent awesomeness at Twazzup, for example.

This probably isn't going to happen, though, as long as Twitter is the only microblogging game in town. There just isn't a meaningful data set of publicly available status updates elsewhere. Facebook status messages would be great to search but that would contradict the fundamental nature of the site - and Microsoft has a lot of skin in the game there.

We're hoping that open source microblogging technology from Laconi.ca will spread throughout the land and give engines something other than Twitter to search.

Source:

http://www.readwriteweb.com/archives/google_ceo_says_microblogging_coming_to_google_sea.php

Google Mothers day Logo

But for their first year, Google has been changing its home page logo every Mother's Day in a tribute to mothers everywhere. And although the images for the years 2000 and 2001 don't look very different, take a closer look (images below) and you'll find a small but interesting distinction.

We took this years image from Google Australia, but you should see it on all of Google's sites very soon.

http://www.readwriteweb.com/