How to Protect your Privacy on Google

Concerned that Google knows too much about you? The company provides many ways to protect your privacy online -- you just need to find them. Here are six good ones.

1. Know your privacy rights: Use the Google Privacy Center. This site includes all of Google's privacy policies, as well as privacy best practices for each of its products and services. Although the "legalese" of privacy policies can be difficult to understand, Google's Privacy Channel offers a library of short YouTube videos with practical tips on protecting your data when using Google products and services. Try the "Google Search Privacy" and "Google Privacy Tips" series.

2. Protect your content on the services you use. Some content that Google stores for you, such as photos uploaded in Picasa Web Albums, are public by default. You can protect your privacy when you upload photos by choosing the appropriate checkbox.

Choices include "unlisted" (accessible only if you have the Web link, and not indexed by Web search engines) or private (viewable only by named users who must sign in).

Another example: You can take a Google Chat "off the record" if you don't want the instant messaging transcript stored.

In contrast, Google Latitude, which tracks your whereabouts by way of GPS-enabled cell phones, does not share your location data by default. You must authorize others to see it. Latitude stores your last known location, but not your history.

3. Turn off the suggestion feature in the Chrome browser. By default, Chrome retains a history of Web sites you've visited -- and the full text of those pages -- so it can try to guess which Web address you want as you type in the "Omnibox."

You can turn the feature off by going to "Under the Hood" under Options and unchecking the "Use a suggestion service" box. You can also select other privacy options, including surfing in Chrome's "incognito" mode.

4. Turn off Web History. You may have turned on the Web History option, also called Personalized Search, when you first created your Google account. If so, Google may be maintaining a "personalized" search history for your use.

Google does not use this data to target ads. It uses a separate search history, stored in Google's server logs and associated with a browser cookie, for that purpose. That data is "anonymized" after nine months. But your Web History is retained forever, unless you turn it off or delete the contents.

5. Opt out of interest-based ad serving. As of March 11, Google and third parties in its AdSense network are using not just contextual information (what you're searching for) but a history of previously viewed Web pages to serve up targeted advertising. The idea is to serve up ads that are more relevant to your interests.

You can remove interest categories Google has attributed to you or add others by visiting its Ad Preferences page. You can also opt out. To make the opt-out setting permanent, however, you'll need to install a plug-in for each browser you use. It's available for IE, Firefox, Chrome and Safari.

6. Add SSL to Gmail. You can encrypt e-mails you read and create in Gmail. Your log-in data is encrypted by default by SSL encryption, but SSL is turned off when you interact with your e-mail, because it can slow performance.

http://www.pcworld.com/businesscenter/article/164667/how_to_protect_your_privacy_on_google.html?loomia_ow=t0:s0:a41:g26:r13:c0.006691:b24437850

Google launches first TV ads

Chrome launched last September in a direct bid to lure users away from Microsoft’s Internet Explorer. Google has famously avoided traditional marketing routes in the past, however it is now desperate to promote Chrome.

Since the initial burst of publicity, Chrome has failed to provide serious competition to rival browsers, such as Internet Explorer or Mozilla’s Firefox.

 Chrome is used by just 1.4% of internet users compared to Microsoft’s Internet Explorer, used by 66% of users, according to Net Applications market share statistics. Mozilla’s Firefox comes in second place, as the browser choice of 22% of web users and Apple’s Safari program comes in third, with 8%.

On the official Google blog, the company explained that the video was originally made by a team from Google Japan as a YouTube clip, but had proved so effective, that it had decided to take it onto traditional TV.

“We designed a Google TV Ads campaign which we hope will raise awareness of our browser, and also help us better understand how television can supplement our other online media campaigns,” said Mike Steib, director, Google TV Ads.

The Google TV Ads system allows Google to act as a broker to sell advertising time on the US TV networks. By using its to book its own TV ad, it is thought the company is trying to promote the service – which has enjoyed limited success since launch two years ago.

http://www.telegraph.co.uk/scienceandtechnology/technology/google/5307663/Google-launches-first-TV-ads.html

Twitter like functionality could be added to search

While taking questions yesterday about alleged violation of anti-trust laws, Google execs including CEO Eric Schmidt reportedly told press that the company is, in the words of Reuters scribe Alexei Oreskovic, "looking at ... ways of integrating microblogging capabilities, such as those popularized by Twitter, into its search product."

That's news to us. Everything these days is about Twitter, though. Go to a party--talk about Twitter. Have a blog? Talk about Twitter. Use Twitter? Talk about Twitter. Apparently we can add to that: facing legal pressure over allegedly anti-competitive business practices? Talk about Twitter. There's absolutely no more information available about this - but below are three possible scenarios we can imagine for Google integrating microblogging into its search product.

The fact that Schmidt said what he did is just one reason to believe Google is going to do something with microblogging. There are several - most important is the fact that status sharing and activity streams are really useful, compelling and potentially valuable for both users and companies that dabble in them. Here's how it might go down.

Real Time Search

The most logical integration of microblogging and search would be microblogging search. Google already indexes Twitter messages, in some ways better than Twitter does. We can imagine "real time" being an option just like web, news, images and blogs on Google search. Here at ReadWriteWeb we use this tool to have that experience already. There is a whole lot that can be done with something like Twitter search if the user accounts tweeting the twits and twats are taken into account. Check out the nascent awesomeness at Twazzup, for example.

This probably isn't going to happen, though, as long as Twitter is the only microblogging game in town. There just isn't a meaningful data set of publicly available status updates elsewhere. Facebook status messages would be great to search but that would contradict the fundamental nature of the site - and Microsoft has a lot of skin in the game there.

We're hoping that open source microblogging technology from Laconi.ca will spread throughout the land and give engines something other than Twitter to search.

Source:

http://www.readwriteweb.com/archives/google_ceo_says_microblogging_coming_to_google_sea.php

Google Mothers day Logo

But for their first year, Google has been changing its home page logo every Mother's Day in a tribute to mothers everywhere. And although the images for the years 2000 and 2001 don't look very different, take a closer look (images below) and you'll find a small but interesting distinction.

We took this years image from Google Australia, but you should see it on all of Google's sites very soon.

http://www.readwriteweb.com/

Create your Google profile

We recently announced that Google profile results now appear at the bottom of U.S. name-query search pages. Creating a profile gives you greater control over what people find when they search for your name on Google. Your profile can include online photos, links to your blog or other online profiles, and ways for people to contact you -- and you can restrict contact information like your address and phone number to only the people and groups you choose.

When creating a profile, you have the option to use your Gmail username as a your profile URL (profiles.google.com/yourusername), so it's easier to remember and share. Some examples:

http://profiles.google.com/mattcutts 

 

If you want people to be able to contact you, but don't want to reveal your email address to the world, you can hide your username and use a 24 digit number instead. Turn on the 'Send a message' feature, and anyone with a Google Account can send you a message through your profile, without having your email address revealed to them.

Don't have a profile? Go to www.google.com/profiles  to get started.

source courtesy:

http://gmailblog.blogspot.com/

 

Gmail Suffers Yet Another Outage

Gmail users were greeted with a "Temporary Error (500)" message today, making the service temporarily unavailable.

Calling the outage another Gfail, Twitter buzzed with complaints from all over the world, with some complaining that Google Apps too was down. The Google Apps page confirmed with a red cross against Google Mail, that there was downtime on Friday.

http://tech2.in.com/india/news/internet/gmail-suffers-yet-another-outage/67052/0

Google search right in Gmail

I used to have a problem. People would ask me questions, over chat or email, and I'd have to leave Gmail to search Google for an answer. Then I'd have to select the answer, copy it, go back to Gmail and paste the answer into the chat window or my reply. Sometimes I'd get distracted and forget to go back to Gmail, and I'd have to go through it all again when I remembered what I'd been doing.

With the new Google Search experiment in Gmail Labs, my problem is solved. When you turn this feature on from the Labs tab under Settings, you'll see a new search box on the left side of your inbox, like this:

ype your search in, and a window (like a chat window, but a bit bigger) appears at the bottom of your screen with the first few search results. 

You can click on a search result and it'll open up in another window (or another tab) so you can make sure it's what you're looking for. Once you're sure it's a result you need, moving your mouse over the result back in Gmail reveals a pull-down menu that lets you do stuff with the search result.

What's in the menu depends on what you're doing in Gmail:

If you're reading a message, you can start a reply to the message with the search result as the first thing in your reply.

If you're writing a message, you can paste the result, or just the URL into your message.

If you're chatting with someone, you can send the result via chat.

You can also always compose a new message to send the search result.

If you have keyboard shortcuts turned on, typing g and then / will take you to the search box when you're not composing, and Ctrl + g will do it when you're composing (that's ⌘ + g for Mac users).

http://gmailblog.blogspot.com/2009/04/new-in-labs-google-search-right-in.html